A Complete Guide: Setting Up Employee Benefits for a Small Business

The compensation package of employees does not mean salary alone, it includes many other perks and incentives. These need to appear attractive and have to be beneficial to attract and retain the employees. Many companies create a package that provides many small advantages to employees and that help them to get tax benefits also. Small companies may also take some of the points and implement good benefit schemes for the employees.

  1. Everyone wants to be valued as a person and as an individual. The most important concern is about health. So the company can create a good health plan for the employees. This may include their family members or provide a package through the medical insurance companies.
  2. They must get paid time offs. This can include sick days, paid leave and some vacation time.
  3. Subsidized meal coupons are liked by all employees. Some kind of meal options can be provided in the company workplace as well.
  4. Employees also like online coupons for shopping. These are flexible and can be sued across various online stores and that way people can buy what they really need or want. CouponoBox has a vast variety of coupons that help people to expand their shopping cart across the different stores.
  5. Disability insurance and life insurance are two kinds of plans that the employees are entitled to in most companies. So even the small companies can make it a point of providing this benefit.
  6. The flexible or remote working option is also a great incentive that many employees look for before joining a company.
  7. A retirement benefit plan.

These are some of the basic perks that employees appreciate from their employers. You can combine these with the help of an expert and create a compensation package that will help you to retain the employees for the longest term.

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The Best Tips to Use Coupons as a Marketing Tool for Your Business

Use the below tips to use coupons as a marketing tool for your business:

The timing of coupons:  Offer the coupons at the right time.  Placing them at a wrong time may spoil the whole effort.  For example, before festivals, people will be shopping for more.  You can offer coupons to attract them at that time.

Targeting correct customers:  Use the coupons to capture the right customers.  Using the social network will help in capturing the right bulk of people.

Coupon code websites:  An easy way of using coupons as a marketing tool is to give the job to Couponobox.  They will take care of proper timing, more reach and ensure that your sales improve.

Coupons on the slow-moving:  Offer high discount coupons on slow moving items.  You can offer a normal or meager discount to goods that do not require any special marketing effort and is already moving well.

Loyalty:  Offer regular digital coupons to a customer who stays with you for a long time.  This will make them stay even longer.  Also, more people will buy your products and never switch over to others.

Apology:  When your customer suffers from a delay in delivery or technical snag, you can offer a coupon with an apology mail.  This helps in building up the relationship and makes the customer forget unpleasant experiences.  Coupons show how much you value them and make them feel satisfied.

Referral:  Offer coupons for customers who refer your products to others. By referring he is reducing your marketing effort and cost.

First timer:  Coupons can be used to attract first-time customers.  Coupons will make them buy for sure.

Notify attractively:  Notify the coupons in an attractive manner so that it captures in the attention of the customer.

Upselling:  Use coupons to upsell your products.  It is a prudent way of getting more business from the same customer.

Offer more to those who buy more and often:  Offer coupons frequently to those regular buyers.  It is more important to keep them engaged and retain them.

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