Use the below tips to use coupons as a marketing tool for your business:
The timing of coupons: Offer the coupons at the right time. Placing them at a wrong time may spoil the whole effort. For example, before festivals, people will be shopping for more. You can offer coupons to attract them at that time.
Targeting correct customers: Use the coupons to capture the right customers. Using the social network will help in capturing the right bulk of people.
Coupon code websites: An easy way of using coupons as a marketing tool is to give the job to Couponobox. They will take care of proper timing, more reach and ensure that your sales improve.
Coupons on the slow-moving: Offer high discount coupons on slow moving items. You can offer a normal or meager discount to goods that do not require any special marketing effort and is already moving well.
Loyalty: Offer regular digital coupons to a customer who stays with you for a long time. This will make them stay even longer. Also, more people will buy your products and never switch over to others.
Apology: When your customer suffers from a delay in delivery or technical snag, you can offer a coupon with an apology mail. This helps in building up the relationship and makes the customer forget unpleasant experiences. Coupons show how much you value them and make them feel satisfied.
Referral: Offer coupons for customers who refer your products to others. By referring he is reducing your marketing effort and cost.
First timer: Coupons can be used to attract first-time customers. Coupons will make them buy for sure.
Notify attractively: Notify the coupons in an attractive manner so that it captures in the attention of the customer.
Upselling: Use coupons to upsell your products. It is a prudent way of getting more business from the same customer.
Offer more to those who buy more and often: Offer coupons frequently to those regular buyers. It is more important to keep them engaged and retain them.